When you play a game 10,000 times, the graphics become invisible. It’s all impulses. It’s not the part of your brain that processes plot, character, story. If you watch a movie, you become the hero – Gilgamesh, Indiana Jones, James Bond, whomever. The kid says, I want to be that. In a game, Mario isn’t a hero. I don’t want to be him; he’s me. Mario is a cursor.
Fullop cited by Frasca cited by Newman