Jak to drzewiej gry gangstrzy reklamowali

To promote their mobster game, Gangsters, Eidos hired “Mad” Frankie Frazer (a member of the infamous Kray Gang, who was jailed for his crimes in the 1960s) to appear at ECTS, the European Computer Trade Show. This move disgusted the press who saw it as a cheap and distasteful publicity stunt. In response to this, Frazer’s involvement in the publicity campaign was quickly downplayed. Whether the adverse publicity generated by forcing Gangsters into the public eye has helped or hindered its sales is a matter of debate.

Game Architecture and Design: A New Edition Andrew Rollings Dave Morris (2004)