Publishers and designers have different reasons for favoring games with identifiable characters. From the publisher’s perspective, a character is a merchandisable commodity. Once you have a Lara Croft, the fact that she originated in a game is irrelevant. She belongs to the marketing department, who can leverage her everywhere.
Game Architecture and Design: A New Edition Andrew Rollings Dave Morris (2004)
Lara należy do działu marketingu!
